Markets, currencies, and languages

Setting up markets A market represents a country you sell to, with its own language, currency, VAT rate, shipping methods, policies, and optional per-country pricing.
Currencies and exchange rates Set the currency and display symbol for each market. When you change a currency, existing prices are automatically recalculated using live exchange rates, with an optional manual rate override.
Languages and localization Each market has its own language setting that controls which translation buyers see, including automatic right-to-left layout for Arabic and similar languages.
VAT and taxes Set a VAT rate per market as a percentage. VAT is added to the order total at checkout for taxable products only, and a rate of 0% hides the VAT line entirely.
Market-specific pricing For non-primary markets, you can add products and set custom prices per variant independently of the primary market, while prices default to a currency-converted version of the base price.