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Store settings

How do I set my store's SEO: meta title, description, keywords, robots.txt, and search visibility?

Configure your store's SEO from Settings: meta image, meta title, meta description, keywords, the search-engine indexing toggle, a custom robots.txt, and your sitemap link, with all field limits and exact behavior.

What the SEO settings control

The SEO panel holds the store-wide metadata search engines and social platforms read about your storefront: a social sharing image, the meta title, the meta description, keywords, a search-engine indexing toggle, a custom robots.txt body, and a read-only link to your sitemap. To open it, go to Settings → SEO. The card is labeled SEO ("Meta tags and search visibility") and the panel itself is titled Search Engine Optimization.

These settings apply to your whole store. There is one SEO record per store, so the same metadata is used across every market and domain you run. You need the settings permission to open or save this panel.

Meta image

This image is used for og:image and twitter:image, so it appears when someone shares your store's link on social media. It is optional.

  • You pick it from your media library using the Browse media library button, so the file must already be uploaded there.
  • Library images can be JPEG, PNG, WebP, AVIF, GIF, BMP, or SVG, up to 5 MB each.
  • Recommended dimensions: 1200 by 600 pixels, the size hinted in the panel for a clean social preview.
  • Clear the field to remove the current meta image. When no image is set, no og:image or twitter:image tag is output.

Meta title

  • Required. Saving fails with "Please enter the meta title" if you leave it blank.
  • Maximum 50 characters. Going over returns "The meta title must not exceed 50 characters".
  • It is the headline shown in the Search Engine Preview block in the panel.
  • Important: the meta title does not become your browser tab title. Your storefront homepage uses your store name as its page title and og:title. The meta title is used as the fallback meta description when you leave the description field empty (see below).

Meta description

  • Optional.
  • Maximum 160 characters, enforced on save. A live counter (0/160) sits inside the field as you type.
  • It becomes the meta description tag and the og/twitter description for your homepage and search page.
  • If you leave it blank, Storeep uses your meta title as the description instead, so the tag is never empty. Search engines may still rewrite the snippet they show.

Meta keywords

  • Optional.
  • Maximum 255 characters total across all keywords.
  • Type a keyword and press Enter to add it as a tag. Each one is stored together in a single keywords value rendered as the meta name=keywords tag.
  • Major engines (Google, Bing) give this tag little to no weight, so treat it as optional polish rather than a ranking lever.

Visibility on search engines

This is the Visibility on search engines checkbox. It controls the robots meta tag on your storefront pages, which is separate from the robots.txt file below.

  • Checked: pages output index, follow, so engines may crawl and index them. This is the right setting for a live store.
  • Unchecked: pages output noindex, nofollow, asking compliant engines to keep your store out of results. Use this while building or testing.

Search Engine Preview

The Search Engine Preview block shows a sample result built from your store name, your domain, and the meta title you are editing, so you can sense-check how a listing reads before saving.

Robots.txt file

  • Optional text area for custom robots.txt directives, served at your-domain/robots.txt.
  • Maximum 1,000 characters. Over the limit returns "The robots must not exceed 1000 characters".
  • The placeholder shows the standard allow-all shape:
    User-agent: * Allow: / Sitemap: https://www.example.com/sitemap.xml
  • If you leave it blank, Storeep serves a default User-agent: *\nAllow: / body.
  • Storeep automatically appends your real Sitemap: line if your text does not already contain one, so crawlers always find your sitemap. If you add your own Sitemap line, yours is kept and nothing extra is added.

This read-only field shows your sitemap URL, https://your-domain/sitemap.xml. Click the copy icon at the end of the field to copy it, then submit it to Google Search Console and Bing Webmaster Tools so your pages are discovered quickly. Only indexable, non-hidden products appear in the sitemap.

Saving

  1. Fill in at least the required meta title and adjust any other fields.
  2. Click Save.
  3. A success message, "The SEO settings have been updated successfully", confirms the change. If a field is invalid, the matching error appears next to that field and nothing is saved.

Changes take effect on new page loads of your storefront. Note that each policy page (privacy, terms, refund, shipping) carries its own separate Page title and Page description SEO fields. Those are edited per market under Markets, not in this panel.