Statistics: traffic, devices, countries, and UTM sources

The Statistics page also shows where your visitors come from and what they look at. This article covers the traffic panels. For filters, change badges, orders and revenue, see Statistics: orders, sales, conversion rate, and revenue.

How visits are counted

Traffic panels count visits (browsing sessions). Bots and traffic flagged as suspicious are left out, so the numbers show real people. The Market, Product and Date filters at the top work here too: with a product picked, only visits that viewed that product are counted.

Total views

The number of visits in the period, with a chart over time and a change badge.

Devices

Visits split into Desktop, Mobile, Tablet and Television, with a count and a percentage for each.

Countries: Most viewed

The top 10 visitor countries by number of visits, each with its share of all visits.

Products: Most viewed

Up to 20 products ranked by how many visits viewed their page, each with its share. Each row links to the product on your live store. It is hidden while a product is picked in the filter. With no views yet it reads "There's no views yet."

Traffic sources: Most visits

The top 10 websites that sent visitors to your store (the referrer), each with its visits and share. You can also label your own links: add ?referer=example.com to the end of your store address in an ad, a bio or a post, and that label shows here. The note under the panel reminds you of this.

UTM sources, UTM mediums and UTM campaigns

These three panels list the top 10 values of utm_source, utm_medium and utm_campaign from the links visitors used to reach your store, for example tagged Facebook, TikTok or Google ads. Each value shows the visits that arrived with it and its share of the visits that carried one.

To see which UTM source earned the most money, use the UTM sources revenue panel described in the sales article. To build tagged links, use the Campaign URL generator.

Common questions

• My UTM panels are empty. Your links carry no UTM tags. Add utm_source, utm_medium and utm_campaign to the links in your ads.
• Traffic sources shows few visits. Some apps and browsers do not tell your store which website the visitor came from. Use ?referer= or UTM tags on your links.
• My visits are lower than my ad clicks. Ad platforms count clicks. A click that never loads the store, or that comes from a bot, is not a visit here.