The Dashboard cards always show the current calendar month, from the first day of the month to the end of today, in your store time zone. Each number is compared with the same stretch of days last month, so a half finished month is never measured against a full one. For the rest of the page, such as the setup checklist and who can see it, see Your Dashboard page.
The change badge
Most cards show a small percentage badge. A green up arrow means more than the same days last month, a red down arrow means less. On the 10th of the month you are compared with the 1st to the 10th of last month, and the line under the cards names those exact days. No badge appears when last month had no data for that card, or nothing changed. Each card also shows its Last month figure along the bottom, the number its badge compares against. Two figures use flipped colors because less is better: Repeat visits excluded and Abandoned turn green when they go down.
Total visitors this month
Real visits to your store so far this month. One visit is one browsing session. Bots, automated scanners and visitors stopped by Shield are never counted.
When a device comes back without its session, for example after clearing its cookies, between one minute and 24 hours after its last visit, that visit is left out so one person is not counted twice. The bottom of the card shows how many under Repeat visits excluded, with its own badge.
Total orders this month
Every order placed this month except deleted ones. Abandoned orders are counted here.
The bottom of the card shows Abandoned: abandoned orders as a share of all orders this month, with its own badge.
Total revenue this month
The sum of all orders this month except deleted ones, shown in your store currency. Orders in other currencies are converted with the current exchange rate. Large numbers are shortened, for example 1.2K.
Conversion rate this month
Orders divided by visitors, as a percentage, for example 2.5%. It shows 0% when there are no visitors yet.
Average order value this month
Revenue divided by orders, in your store currency. It shows 0 when there are no orders yet.
New customers this month
New customer records created this month, from buyers placing their first order.
Visitors at the moment
How many people are on your store right now. It updates live, and the pulsing dot shows the live feed is connected. It has no badge, because it is not a monthly figure.
Top countries this month
Up to 5 countries that sent the most real visits this month, with a flag and a visit count. It appears once at least one country is recorded.
Low stock alerts
Up to 5 variants whose stock is at or below the alert level you set, lowest first. The table lists each product with its variant, for example Knit Runners (S / Red), the Quantity left and its Low stock alert level. Click a name to open the product and restock it. The panel appears only when something is low.
To set an alert level, open a physical product, edit a variant, track its stock and fill in Minimum quantity to alert. See Inventory and stock alerts. Digital products have no stock and never show here.
What the Dashboard does not do
- Other dates: the cards always show this month. For any other period, use Statistics.
- Market or product filters: these live on the Statistics page too.
Common questions
- Why are my orders higher than I expected? The Dashboard also counts abandoned orders. Look at Abandoned at the bottom of the orders card.
- Why are visitors lower than in my ads manager? Bots and repeat visits are left out, and ad platforms count clicks, not store visits.