The Dashboard is the first page you see when you log in to Storeep. The metric tiles always show data for the current calendar month (from the first day of the month through the end of today) and compare each number against the same figure from the previous complete calendar month. All time boundaries respect your store's configured timezone. You need the Statistics permission to see any of these numbers; without it the tiles do not render.
The delta badge
Most metric tiles can display a small percentage badge showing the month-over-month change. A green upward arrow means an increase compared to last month; a red downward arrow means a decrease. No badge appears when last month had no data for that metric or the change is exactly zero. Some metrics use an inverted badge where a decrease is good news, so a falling abandonment rate or a drop in excluded bots shows green instead of red.
Total visitors this month
The number of real visitor sessions on your store so far this month. One session equals one visitor. Sessions are created by the storefront when a real browser loads a page. Sessions flagged as suspicious, such as bots, automated scanners, and traffic caught by the Shield system, are excluded from this count and recorded separately.
When suspicious sessions exist this month, a sub-line below the visitor count reads N bots excluded. This sub-line carries its own inverted delta badge: a rise in excluded bots shows red, because more bot traffic is a negative signal.
Total orders this month
The number of orders placed in your store so far this month, excluding only deleted orders. Abandoned orders are counted here, so this figure includes every non-deleted order regardless of its status.
When at least one abandoned order exists this month, a sub-line shows the abandonment rate: abandoned orders as a percentage of total orders. This sub-line has an inverted delta badge, so a rising abandonment rate shows red. The percentage shows one decimal place only when it is not a whole number.
Total revenue this month
The sum of all non-deleted order totals placed this month, shown in your store's currency. If your store receives orders in more than one currency, each order's amount is first normalized through its published exchange rate, then converted into your store's currency. An order in a currency that has no published exchange rate contributes zero to the total. Large numbers are shown in a shortened form (for example 1.2K).
Conversion rate this month
The share of this month's visitors who placed an order, calculated as total orders divided by total visitors, multiplied by 100. The tile shows the resulting figure (for example 2.5 means 2.5%), with up to two decimals when the value is not whole. When there are no visitors yet, it shows 0.
Average order value this month
Total revenue divided by total orders for the current month, shown in your store's currency and in shortened form for large numbers. It shows 0 when there are no orders yet.
New customers this month
The number of new customer accounts created so far this month, regardless of how many orders those customers placed.
Visitors at the moment
A live counter showing how many visitors are active on your store right now. This figure updates in real time and is separate from the monthly visitor total. It reflects activity at this instant, not within any date range, so it has no delta badge.
Top countries this month
Up to 5 countries ranked by the number of real (non-suspicious) visitor sessions from each country so far this month, highest first. Each row shows the country flag, country name, and session count. This panel only appears once at least one country has been recorded for the month.
Low stock alerts
Up to 5 product variants whose remaining stock has fallen at or below their alert threshold, sorted with the lowest quantity first. Each row shows the current quantity in stock and the product name. The panel only appears when at least one variant meets the condition.
To set the threshold, open a physical product, edit a variant, and fill in the Minimum quantity to alert field. A variant must have both a tracked stock quantity and this threshold set to ever appear here. Digital products have no stock tracking and never trigger this alert.
Set up your store checklist
New stores (created within the last 30 days) show a Set up your store panel above the metrics, visible only to the store owner. It tracks three required tasks: Add your first product, Customize your storefront, and Place a test order (a real, non-abandoned order). A progress bar and an "X of 3 completed" counter reflect your progress. Two optional tasks also appear, Connect a custom domain and Set up shipping, but they never block the panel. Once all three required tasks are done, or 30 days pass, the panel disappears on its own.
What the dashboard does not include
- Date filtering: the metric tiles always show the current month versus the prior month. For custom date ranges, use the Statistics page.
- Market or product filters: those live on the Statistics page.
- Per-product breakdowns: go to the Statistics page and use its filters.