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How do I organize products into collections?

How to create collections, nest them three levels deep, set their names, SEO meta title and link, control publish, hide, and search visibility per market, and assign products to them.

Collections are browsable product categories that help customers navigate your store. They are organized per market, support up to three levels of nesting, and each one has its own SEO settings and visibility controls.

Opening collections

  1. Go to Products.
  2. Click the Collections button in the action bar.

The Collections page opens with a Market selector at the top. Everything you see and edit applies only to the market that is currently selected.

Market scope

Collections are per market. A collection created for one market does not appear in any other market, and there is no copy or sync between markets. If you want the same structure in several markets, you build it again in each market's Collections page. When you assign a product to collections (in the product editor's Collections tab), you first pick a market, then choose from that market's collection list.

The three-level hierarchy

Collections nest three levels deep, so you can build a path like Clothing, then Women, then Dresses. Each level has its own label and its own cap:

  • Collection (top level): up to 10 per market.
  • Subcollection (second level): up to 10 per parent collection.
  • Specific collection (third level): up to 15 per subcollection.

When a level is full, the editor shows a "limit reached" message and disables the add field for that branch.

Adding and naming a collection

Type a name in the add field for the level you want, then open the collection to edit its details. When you create a collection, its Meta title is pre-filled from the name and its Meta link is auto-generated as a lowercase slug of the name. You can change both afterwards.

Collection fields

Every collection, at any level, has these fields:

  • Name: required, maximum 50 characters. Must be unique among collections that share the same parent. For example, two top-level collections cannot both be named "Sale". The check ignores letter case.
  • Description: optional, maximum 255 characters.

SEO fields

  • Meta title: required, maximum 100 characters. Shown in the browser tab and as the search engine headline.
  • Meta link: required, maximum 100 characters. This is the URL slug, so the page lives at /collections/your-slug. Allowed characters are lowercase letters, digits, Arabic letters, and hyphens. The slug is forced to lowercase on save. It must be unique among collections that share the same parent.
  • Meta description: optional, maximum 160 characters. The snippet shown in search results.
  • Meta keywords: optional. Type a keyword and press Enter to add each one.

The input fields may let you type more than 100 characters into Meta title or Meta link, but anything over 100 fails when you save and you get a generic error. Keep both under 100 characters.

Visibility and indexing

  • Publish: when on, the collection is visible to visitors who reach it through its URL. When off, the collection page is not accessible. Default for a new collection: on.
  • Hide: when on, the collection is not shown anywhere in the store, but visitors can still open it through its direct URL as long as it is published. Default: off.
  • Visibility on search engines: when on, search engines are allowed to index the collection page. Default for a new collection: on.

How saving works

The Collections page saves as a full snapshot. When you click Save, the entire collection tree for the selected market is submitted at once. Any collection that existed before but is missing from this submission is permanently deleted, together with its product assignments. So:

  • If you remove a collection from the list and save, that collection and all of its product links are gone for good. The products themselves are not deleted, they just lose the collection tag.
  • Reordering collections and saving stores the new display order.
  • If two team members save the same market at the same time, the last save wins.

Assigning products to collections

Open a product, go to its Collections tab, pick the market, then select one or more collections from the list. A product can sit in multiple collections at any level, and you set this separately for each market. In this list, an unpublished collection shows an eye-slash icon and a hidden collection shows a store-slash icon, so you can see each one's status before assigning. Changes take effect when you save the product.

Things to watch out for

  • Names and slugs are checked for uniqueness only among siblings (collections with the same parent), not across the whole tree. A top-level collection and a subcollection can share a slug as far as the editor is concerned. Since every collection page uses the /collections/your-slug path, it is still wise to keep slugs distinct across the market so links never point to the wrong page.
  • Keep Meta title and Meta link at 100 characters or fewer, or the save fails.
  • Removing a collection from the list before saving deletes it and its product assignments permanently.
  • Collections never cross markets. Rebuild the structure in each market that needs it.