What the Domain Verifier app does
The Domain Verifier app lets you confirm that you own your store domain with four advertising platforms from one screen: Facebook (Meta), Google, TikTok, and Snapchat. You paste each platform's verification meta tag into its field, and the app prints those tags into the <head> of every page of your storefront. When the platform re-scans your site and finds its tag, your domain shows as verified.
This is the HTML meta tag verification method. You do not edit DNS records or upload a file: you copy a ready-made <meta> tag from each platform and paste it here.
Why domain verification matters
Most ad platforms gate their best tracking and feed features behind a verified domain:
- Facebook (Meta): verifying your domain lets you configure and prioritize your pixel and Conversions API events (Aggregated Event Measurement) and run reliable pixel-attributed ads. Without it, event configuration on your domain is restricted.
- Google: site verification proves ownership for tools like Search Console and Merchant Center.
- TikTok: a verified domain unlocks web events and event configuration for your TikTok pixel and Events API.
- Snapchat: verification ties your Snap Pixel to a domain you own.
So before you push spend behind your pixels and product feeds, verify the domain. This app is the fastest path to do that without touching code.
Before you start
- You need the Apps permission to install and configure apps.
- Get the meta tag from each platform's own domain verification screen (in Meta Business Settings, Google Search Console, TikTok Events Manager, or Snapchat Ads Manager). Each gives you a tag in the form
<meta name="..." content="{{code}}">.
Step by step
- Open Apps, find Domain Verifier, and install it (it is a free app).
- Click the gear icon on the app's card to open its settings.
- For each platform you use, copy the full meta tag from that platform and paste it into the matching field: Facebook meta tag, Google meta tag, TikTok meta tag, or Snapchat meta tag. Each field shows the placeholder Enter meta tag here and an example of the exact tag to paste.
- Turn on the Activate toggle. Its note reads: "Once Domain Verifier is activated, it will verify the domain ownership for the specified platforms." The tags only render on your live storefront while this is on.
- Click Save.
- Go back to each platform and click its Verify button. The platform re-scans your domain, finds its tag, and marks you verified.
The fields and what to paste
You paste the whole meta tag, not just the code inside it. The expected tag per platform is:
- Facebook:
<meta name="facebook-domain-verification" content="{{code}}"> - Google:
<meta name="google-site-verification" content="{{code}}"> - TikTok:
<meta name="tiktok-site-verification" content="{{code}}"> - Snapchat:
<meta name="snapchat-domain-verification" content="{{code}}">
Quotes, spaces, and slashes in what you paste are tolerated, so a tag copied straight from the platform works as is. After saving, each field shows the rebuilt tag so you can confirm the code that is live.
Rules and limits
- Every field is optional. Fill only the platforms you actually use and leave the rest empty.
- The tag must match its platform. If you paste a malformed tag, or one with the wrong
name, you get the error "The [Platform] meta tag you have entered is incorrect" and nothing is saved for that field. - The verification code must be under 255 characters. A longer code returns "The [Platform] meta tag must be less than 255 characters."
- Clearing every field removes the app's saved settings for your store. To stop publishing the tags without losing them, turn off Activate instead.
Good to know
- Activate is required for the tags to go live. If the toggle is off, your saved tags are not printed on the storefront and verification will not pass. Turn it on, save, then re-verify.
- One set of tags covers your whole storefront. The tags render in the head of every page across all of your markets and the store domain, so you verify the domain once per store rather than per market.
- Google overlap with Merchant Center: if you use the Google Merchant Center app, it injects its own Google site verification tag separately, so you do not need to also enter a Google tag here for that purpose.
- Per store: like all apps, Domain Verifier is configured per store. Repeat the setup in each store you want verified.
- For installing, opening, and uninstalling apps in general, see Installing and managing apps.