Domain Verifier: how do I verify my store with Google Search Console, Meta, TikTok, or Snapchat (add a meta tag to my head)?

The short answer

If a platform asks you to add a <meta> tag to the <head> section of your site to prove you own it, use the Domain Verifier app. This is the right app for:

• Verifying your store in Google Search Console (the "HTML tag" method, a google-site-verification tag).
• Facebook (Meta) domain verification in Meta Business Manager (a facebook-domain-verification tag).
• TikTok and Snapchat domain or site verification with a meta tag.
• Any "prove you own your domain" or "verify my site" step from these four platforms.

Domain Verifier is free, made by Storeep, and sits in the Utilities and Enhancements tab of the Apps market. Once it is on, it adds your tags to the head of every page of your store.

Can I paste any code into my store's head?

No. Storeep does not have a box for pasting any code into the head of your store. Each common need has its own app instead:

• Verification meta tags (Google Search Console, Meta, TikTok, Snapchat): Domain Verifier.
• Google Merchant Center product feed: the Google Merchant Center app. It has its own field just for the Merchant Center code. Use Domain Verifier for Search Console.
• Ad pixels and conversions (Facebook, TikTok, Snapchat, ChatGPT, Pinterest, X, Google Ads): the pixel and API conversion apps. See Facebook, TikTok, Snapchat, ChatGPT, Pinterest, and X.
• Google Analytics and other tags: the Google Tag Manager app, then add your tags inside Tag Manager.
• Live chat: Crisp.
• A widget or embed inside a page: the Custom code section in the builder. It places your code inside the page, not in the head, so verification tags put there are not found. See Adding custom code to your store.

Step by step

1. Open Apps, find Domain Verifier, and install it.
2. Click Settings on its card.
3. On the platform, copy the whole meta tag (see where to find it below).
4. Paste it into the matching field: Facebook meta tag, Google meta tag, TikTok meta tag, or Snapchat meta tag. Leave the fields you do not need empty.
5. Turn on Activate. Without it, the tags are saved but not shown on your store, and verification fails.
6. Click Save. You see "Domain Verifier has been updated successfully".
7. Go back to the platform and click its Verify button.

Each field shows an example of the tag it expects, for example <meta name="google-site-verification" content="{{code}}">. Paste the tag exactly as the platform gives it. Quotes, spaces, and a closing slash are fine.

Where to find the tag on each platform

Google Search Console

1. In Search Console, add a property and choose URL prefix.
2. Enter your store address exactly as it opens in the browser, for example https://example.com.
3. Choose the HTML tag verification method and copy the <meta name="google-site-verification" ...> tag.
4. Paste it into Google meta tag, turn on Activate, save, then click Verify in Search Console.

A Domain property in Search Console needs a DNS record instead of a meta tag. Domain Verifier cannot add DNS records, so use a URL prefix property. After verifying, you can submit your sitemap. See SEO settings.

Facebook (Meta)

In Meta Business Manager (Business settings), open Brand safety then Domains, add your domain, and choose the meta tag option. Copy the facebook-domain-verification tag into Facebook meta tag. A verified domain helps you manage your pixel and Conversions API events for that domain.

TikTok and Snapchat

In TikTok or Snapchat business tools, open the domain or site verification step, pick the meta tag option, and copy the tag into TikTok meta tag or Snapchat meta tag.

If verification fails

• Activate is off. Open the app, turn on Activate, save, then click Verify again.
• You pasted only the code. The field needs the whole tag, starting with <meta. If the tag does not match its platform, you see "The Google meta tag you have entered is incorrect" (or Facebook, TikTok, Snapchat) and nothing is saved for that field.
• The tag is in the wrong field. A Google tag goes in Google meta tag, a Facebook tag in Facebook meta tag, and so on.
• You are checking a different address. Verify the address your store really opens on. If you connected a custom domain, verify that domain, not your free Storeep address. If a domain redirects to another one, verify the one it lands on. Watch for https vs http and www vs no www. See custom domains.
• You generated a new tag. If you clicked the platform's verify flow again, it may have given you a new code. Paste the latest tag and save.
• The platform has not checked again yet. Wait a few minutes after saving, then click Verify again. Some platforms take longer to re-scan your site.
• Visitors are being filtered. If you use Access control (country whitelist, VPN blocking) or Shield's Store entry captcha, the platform's checker may be kept out. Turn them off while you verify, then turn them back on.

To check the tag yourself, open your store's home page, view the page source, and search for google-site-verification (or the platform's tag name).

Good to know

• Keep the tag after verifying. Platforms check again from time to time. If you remove the tag or turn off Activate, you can lose your verified status.
• Pausing vs clearing. Turn off Activate to hide the tags but keep them. Emptying every field and saving removes them.
• Using Google Merchant Center too? That app adds its own Google tag. You can use both. Google accepts more than one verification tag.
• One setup per store. The tags appear on every page and every market of the store. Repeat the setup in each store you own.