The Statistics page shows how your store performs over any time period. This article covers the sales and order panels: orders, sales, conversion rate, average order value, order tracking, recovered orders, status breakdown, peak times, top products, and revenue by country. For visits, devices, traffic sources, and UTM breakdowns, see the companion article Statistics: traffic and audience. You need the Statistics permission to open the page.
Filters (market, product, date)
Three controls at the top scope the panels at once. Choose your options, then click Filter. The reset icon next to it clears every filter.
- Market: a searchable list of the countries you have set up as markets. Pick one to limit traffic and order panels to that country. Leave it blank for all markets. A value that is not one of your configured markets is ignored.
- Product: a searchable list of your products. With a product selected, order panels count only orders that contain that product. The store-level panels below (New customers, Revenue by country, Top selling products, UTM source revenue) are hidden while a product filter is active.
- Date: pick Today, Yesterday, This week, Last week, This month, Last month, This year, Last year, or Custom period to choose exact start and end dates. Weeks start on Sunday. The default is This month, and your last choice is remembered for your next visit.
Chart resolution and delta badges
Each line chart picks its time buckets from the period length: up to 1 day shows one point per hour, 2 to 7 days one point per weekday, 8 to 31 days one point per calendar day, 32 days to 1 year one point per month, and more than 1 year one point per year. All data is stored in UTC and converted to your store timezone first.
Many panels show a small percentage badge next to the headline number. It compares the current period against the equal-length period right before it: a green up arrow for an increase, a red down arrow for a decrease. No badge appears when the previous period had no data or the change is exactly zero.
Order and sales panels
Total orders
The number of orders placed in the period, excluding hidden and deleted orders. The chart plots order count over time.
Total sales
The sum of all order totals in the period, shown in your store currency. Orders taken in other currencies are converted before being added together. When your store currency is not USD, a badge shows the USD equivalent.
Conversion rate
The share of visits that became orders, as a percentage. With no visits it shows 0%, and when every visit ordered it shows 100%. The chart plots the rate at each interval.
Average order value
Total sales divided by total orders, in your store currency. Intervals with no orders show 0.
Tracking orders
Splits every order in the period into four groups, each with a count and a share of the total:
- Abandoned orders: started but never completed by the customer.
- Duplicated orders: flagged as a duplicate of another recent order.
- Returning orders: placed by a customer who ordered before.
- Normal orders: none of the above.
Recovered orders
Orders that were marked abandoned but later moved to any status other than Abandoned, meaning the customer finished the purchase or you updated the order. Shows the recovered order count and the total recovered revenue in your store currency.
Orders by status
One tile per order status that has at least one order in the period, sorted from most to fewest. Each tile shows the count and that status's share of all orders.
Peak order times
The single busiest hour and the single busiest weekday for orders in the period. The hour uses your store timezone and the day name is localized. This panel appears only when the period has at least one order.
Store-level panels
These four are hidden while a product filter is active, because they only make sense across the whole store.
New customers
The number of customer accounts created within the date range. This counts new accounts, not orders from first-time buyers.
Products: Top selling
Up to 20 products ranked by order count, then by units sold. Each row links to the product on your live store and shows its order count and units sold. The empty state reads "There's no sales yet."
Countries: Most revenue
The top 10 countries by revenue, with every amount converted to your store currency so multi-currency stores total correctly.
UTM source revenue
Revenue tied to each utm_source by linking orders back to the session that first brought that customer in. Shows the top 10 sources by revenue in your store currency.
Drilling into a single product
To study one product, pick it from the Product filter and click Filter. You can also jump straight to its pre-filtered statistics from the product list using the statistics icon on the product's row. While a product is selected, the four store-level panels above are hidden by design.