The Statistics page shows how your store performs over any time period. This article covers the filters and the sales and order panels. For visits, devices, traffic sources and UTM reports, see Statistics: traffic and audience. For the monthly cards on the Dashboard, see Dashboard metrics. Store owners can always open Statistics. Staff members need the Statistics permission.
Filters (market, product, date)
Three controls at the top change every panel at once. Choose your options, then click Filter. The × button inside a filter clears that filter alone.
- Market: a searchable list of the countries you set up as markets. Pick one to see only orders from that market and visits from that country, with every amount in that market's currency. Leave it empty for all markets in your store currency.
- Product: a searchable list of your products. With a product picked, order panels count only orders that contain it, sales count only that product's lines, and traffic panels count only visits that viewed it. Store-wide panels (New customers, Top selling products, Most viewed products, Most revenue by country, UTM source revenue) are hidden while a product is picked.
- Date: pick Today, Yesterday, This week, Last week, This month, Last month, This year, Last year, or Custom period to choose exact start and end dates. Weeks start on Sunday. The default is This month, and your choice is remembered for about a day.
All dates follow your store time zone, set in Settings, General.
Charts and change badges
Each line chart picks its steps from the period length: one point per hour for a single day, one per weekday for up to a week, one per day for up to a month, one per month for up to a year, and one per year beyond that.
Many panels show a small percentage badge next to the main number. It compares the current period with the one before it: a green up arrow for an increase, a red down arrow for a decrease. For Last month, the comparison is the whole calendar month before it. For another finished period such as Yesterday, it is the equal length period right before it. For a period that is still running, such as Today or This month, it is the same stretch of the previous day, week, month or year, up to the same point. Nineteen days into the month you are compared with the first nineteen days of last month, never with the whole of it. No badge appears when the previous period had no data or nothing changed.
Order and sales panels
Total orders
Every order placed in the period, including abandoned ones. Deleted orders are left out. The chart shows the order count over time. To see how many were abandoned, look at Tracking orders.
Total sales
The sum of the order totals in the period, in your store currency, or in the market's currency when a market is picked. Orders in other currencies are converted first. When that currency is not USD, a badge also shows the amount in USD.
Conversion rate
The share of visits that became orders, as a percentage. With no visits it shows 0%.
Average order value
Total sales divided by total orders, in the same currency as Total sales.
Orders: Tracking orders
Splits the orders in the period into four groups, each with a count and a share of the total:
- Abandoned orders: the buyer started checkout but never finished.
- Duplicated orders: marked as a repeat of another recent order.
- Returning orders: placed by a buyer who ordered before.
- Normal orders: none of the above.
Recovered orders
Orders that started as abandoned but later moved to another status, because the buyer finished or you followed up. Shows the count and the Recovered revenue in the same currency as Total sales. See Recover orders.
Orders: By status
One tile per order status used in the period, from most to fewest, with the count and share of all orders. See Order statuses.
Peak order times: Best times
The busiest hour and the busiest day of the week for orders in the period, in your store time zone. It appears only when the period has orders. Use it to time ads and promotions.
Countries: Most ordered
The top 10 markets by number of orders, each with its flag, order count and share of all orders in the period.
Store-wide panels
These are hidden while a product is picked, because they only make sense for the whole store.
New customers
The number of new customer records created in the period, from buyers placing their first order. A returning buyer with the same phone, email or device is not counted again. It counts customers, not visitors.
Products: Top selling
Up to 20 products ranked by number of orders, then by units sold, in a table with each product's orders, units sold and share of the period's product orders. When one product is strictly ahead of the rest, it is featured above the table as Best selling. When the top products are tied, none is featured. Each name links to the product on your live store. With no sales yet it reads "There's no sales yet."
Countries: Most revenue
The top 10 markets by revenue, each with its share. Every amount is converted to your store currency, or to the market's currency when a market is picked, so stores with several currencies add up correctly.
UTM sources: revenue
Revenue linked to each utm_source, based on the link that first brought each buyer to your store. Shows the top 10 sources by revenue, each with its share, in the same currency as Total sales. Build tagged links with the Campaign URL generator.
Looking at one product
Pick the product in the Product filter and click Filter. You can also open a product's statistics straight from the product list with the statistics icon on its row.
Why do numbers differ from the Dashboard?
The Dashboard always shows the current month for all markets and products. Statistics follows your filters. Pick This month with no market or product to get the same period.