The Statistics page gives you a detailed view of how your store is performing over any time period. It covers traffic, sales, conversion, device breakdown, geographic data, campaign attribution, and per-product metrics, all in one place. You need the Statistics permission to access this page.
Applying filters
At the top of the Statistics page, three filter controls let you scope all charts and panels simultaneously:
- Market: a searchable dropdown listing every country you have configured as a market. Select a country to restrict all statistics to visitors and orders from that country only. Leave it blank to see data across all markets.
- Product: a searchable dropdown of your products. When a product is selected, traffic charts show visits to that product's page, and order charts show only orders containing that product. Some panels (New customers, Revenue by country, Top selling products, Most viewed products, UTM source revenue) are hidden when a product filter is active because those metrics are meaningful only at the store level.
- Date: a preset dropdown with eight built-in ranges plus a custom period option:
- Today: from midnight through 23:59 today (your store's timezone)
- Yesterday: the full prior day
- This week: from the most recent Sunday through today
- Last week: the full Sunday-to-Saturday week preceding the current one
- This month: from the first day of the current month through today
- Last month: the full previous calendar month (default on first visit)
- This year: from 1 January of the current year through today
- Last year: the full previous calendar year
- Custom period: open a calendar to pick an exact start and end date; future dates are clamped to today
Your last date selection is remembered and pre-selected on your next visit. Click Filter to apply, or the broom icon to reset all filters.
How chart time resolution works
The horizontal axis of each line chart adapts automatically based on the length of the selected period:
- Up to 1 day: one data point per hour
- 2–7 days: one data point per day of the week
- 8–31 days: one data point per calendar day
- 32 days to 1 year: one data point per month
- More than 1 year: one data point per year
All data is stored in UTC and converted to your store's configured timezone before being grouped into chart buckets.
Delta badges
Many panels show a small percentage badge next to the main number. This badge compares the current period's total against an equal-length period immediately before it. A green upward arrow means an increase; a red downward arrow means a decrease. No badge is shown when the previous period had no data, or when the change is exactly zero.
Statistics panels
Total views
The number of unique visitor sessions on your store during the selected period. Suspicious sessions, such as bots and automated traffic detected by the Shield system, are excluded so the number reflects real human visitors only. The chart breaks this down at the active time resolution.
Total orders
The number of orders placed during the selected period, excluding hidden and deleted orders. The chart plots order count over time at the active resolution.
Total sales
The sum of all order totals during the selected period, displayed in your store's currency. If your store receives orders in multiple currencies, each amount is converted to your store's currency before being added together. A USD equivalent badge appears when your store currency is not USD.
Conversion rate
The share of visitors who placed an order, shown as a percentage. If every session resulted in an order the rate shows 100%; if there were no sessions it shows 0%. The chart shows the conversion rate at each time interval.
Average order value
The mean order amount, total sales divided by total orders, displayed in your store's currency. The chart shows this figure at each time interval; periods with no orders show 0.
Tracking orders
A breakdown of all orders in the period into four categories, each with a count and a percentage of the total:
- Abandoned orders: orders that were started but never completed by the customer
- Duplicated orders: orders flagged as duplicates of another recent order from the same customer
- Returning orders: orders from customers who have previously completed a purchase
- Normal orders: orders that are none of the above
Recovered orders
Orders that were originally abandoned but later moved to a status other than Abandoned, meaning the customer came back and completed their purchase, or you manually updated the order. Shows two figures: the number of recovered orders and the total recovered revenue in your store's currency.
Orders by status
A tile for each order status that has at least one order in the period. Each tile shows the count and the percentage of total orders that status represents.
Peak order times
Identifies the single busiest hour and the single busiest day of the week for orders in the selected period. The hour is shown in your store's timezone and the day name is localized. This panel only appears when at least one order exists in the period.
New customers
The number of new customer accounts created within the selected date range. This panel is hidden when a product filter is active. Note that this counts new accounts, not orders from first-time buyers.
Devices
Visitor session counts and percentages broken down by four device categories: Desktop, Mobile, Tablet, and Television. Only sessions with a recognized device type are included.
Countries: Most viewed
The top 10 countries by visitor session count, sorted highest to lowest. Suspicious sessions are excluded.
Countries: Most ordered
The top 10 countries by order count, sorted highest to lowest. Hidden and deleted orders are excluded.
Countries: Most revenue
The top 10 countries by total revenue, with all amounts converted to your store's currency. Only shown at the store level (hidden when a product filter is active).
Products: Top selling
The top 20 products ranked by number of orders, with a secondary sort by total units sold. Each row shows the product name (linked to your live storefront), order count, and units sold. Only shown at the store level.
Products: Most viewed
The top 20 products ranked by how many visitors viewed their page. Only shown at the store level.
Traffic sources
The top 10 referrer domains, ranked by visitor session count. A referrer is recorded when a visitor arrives from another website, or when you add ?referer=example.com to your store URL in an ad or link. The panel includes a note explaining how to use the ?referer= parameter to track external traffic sources manually.
UTM sources
The top 10 UTM source values from visitor sessions, ranked by order count. These are populated when visitors arrive via URLs that include a utm_source parameter, for example from ad campaigns.
UTM mediums
The top 10 UTM medium values from visitor sessions, ranked by order count.
UTM campaigns
The top 10 UTM campaign values from visitor sessions, ranked by order count.
UTM source revenue
Revenue attributed to each UTM source by linking orders back to the session that first brought that customer to your store. Shows the top 10 sources by revenue. Only shown at the store level.
Drilling into a single product
To analyse one product in detail, select it from the Product dropdown and click Filter. You can also reach pre-filtered statistics for a product directly from the product list by clicking the statistics icon on the product's row.
Tip: When a product filter is active, the panels for New customers, Revenue by country, Top selling products, Most viewed products, and UTM source revenue are hidden. This is by design: those metrics are meaningful only at the store level.