What store policies are
Policies are the legal pages of your store: Privacy policy, Terms of service, Refund policy, Shipping policy, and Cookie policy. The list is fixed: you cannot add a new type or delete one, you only edit these five.
Policies are per market. Each market (country) has its own copy of all five, in its own language, so you can follow the rules of every country you sell in. Editing the refund policy in one market does not change it in another.
When a market is created, its five policies are filled with ready-made starter text in that market's language. They start published, shown in the footer, and visible to search engines. The starter text uses a {{store_name}} placeholder that is replaced by your store name on the live page. Read and adapt the text before customers rely on it: it is a starting point, not legal advice.
Opening a policy
- Go to Settings > Markets.
- Click the market (country) you want.
- Click Policies.
- Click the policy you want to edit. Each row shows its status: Published, Displayed in the footer, or Not published.
The policy editor
- Publish: when on, visitors can open the policy page. When off, the page shows "not found".
- Display: when on, a link to the policy appears in your store footer. The policy must also be published, or the link leads to a "not found" page.
- Policy title: required. The heading at the top of the page and in the footer link.
- Policy content: the text of your policy, with a rich text editor. You can use bold, italic, underline, strikethrough, alignment, text sizes (Small, Normal, Large, Huge), bullet and numbered lists, quotes, text and background colors, images, and videos. Images you paste from another website are copied into your media library when you save. Scripts and other unsafe code are not allowed.
Search engine optimization
Each policy has its own SEO fields at the bottom of the editor:
- Page title: required. Shown in the browser tab and as the title in search results.
- Page description: optional. A short summary that search engines may show.
- Page keywords: optional. Type a keyword and press Enter. Use letters, numbers, spaces, hyphens, and commas only. If you get an error, remove symbols and accented letters.
- Visibility on search engines: when off, search engines are asked not to index this policy page.
A preview shows how the page may look in search results.
Click Save. Only this policy in this market is updated. If a field has a problem, it is highlighted and nothing is saved. A very long policy or one with many images can go over the size limit: the editor tells you if so.
Where customers find your policies
- In the footer, for every policy with Display on.
- At /policies/ followed by the policy type, for example /policies/privacy-policy, /policies/refund-policy, or /policies/cookie-policy. The address never changes when you edit the title.
Visitors always see the policies of the market their country is matched to. If you sell in several countries, review the policies in each market.
To change how the policy page looks (fonts, colors, layout), edit the Policy page in the builder. See Policy page.
Common questions
- My policy is in the wrong language. Policies are written in the market's language when the market is created. If you change the market language later, the policy text stays as it was, so rewrite it yourself.
- The footer link gives a "not found" page. Turn on Publish for that policy in that market.
- I do not want a cookie policy. Turn off Display and Publish. You cannot delete it.