What store policies are
Policies are the legal and informational pages that live on your storefront. Each market in your store has its own independent set of five policy pages, so you can match the legal requirements of every country you sell in. Policies are always managed per market.
When a market is created, all five policies are pre-filled with localized starter content in that market's language, including a default title, meta title, meta description, and keywords. The starter text uses a {{store_name}} placeholder that is automatically replaced with your real store name on the live page. New markets launch with all five policies already published, shown in the footer, and indexable by search engines, so review and edit the starter text before customers read it.
Navigating to policies
- Go to Settings → Markets.
- Click the market you want to manage.
- Click the Policies card inside the market panel.
You will see a list of the five policy types for that market, each row showing its current status: Published, Displayed in the footer, or Not published.
The five policy types
- Privacy policy
- Terms of service
- Refund policy
- Shipping policy
- Cookie policy
The set is fixed: you cannot add, rename the type of, or delete a policy. You only edit the five that exist.
Editing a policy
Click a policy row to open its editor. The editor has the following fields.
Publish toggle
When enabled, the policy page becomes accessible to visitors who open its URL. When disabled, the URL returns a 404 page. New markets start with this on.
Display toggle
When enabled, a link to this policy appears in the footer of your storefront. The policy must also be published for that link to lead anywhere. New markets start with this on.
Policy title
- Required.
- Maximum 255 characters.
- This is the visible heading shown in the policies list and at the top of the storefront page.
Policy content
A rich text editor where you write your policy text. It is optional, but publishing a policy with no content is not advisable.
- Formatting tools: Bold, Italic, Underline, Strikethrough, text alignment (left, center, right, justify), text sizes (Small, Normal, Large, Huge), bullet lists, ordered lists, blockquote, text color, background color, images, videos, and a clear-formatting tool.
- Maximum content length: 30,000 characters.
- Maximum images embedded in the content: 15 images.
- Scripts and unsafe interactive code are stripped automatically for security.
- External images you paste are imported into your Storeep media library automatically when you save.
SEO fields (per policy)
Each policy page has its own independent SEO settings in a section at the bottom of the editor.
Page title (meta title)
- Required.
- Maximum 255 characters.
- Shown in browser tabs and as the search engine result heading.
Page description (meta description)
- Optional.
- Maximum 160 characters. A counter (0/160) is shown in the field.
Page keywords
- Optional.
- Maximum 255 characters total.
- Only letters (Latin and Arabic), numbers, spaces, hyphens, and commas are accepted. Any other character triggers a validation error.
- Type a keyword and press Enter to add it as a tag.
Visibility on search engines
This is the same idea as the store-wide indexing toggle, but scoped to this one policy page. When off, a no-index directive is applied so this policy does not appear in search results. New markets start with this on.
SEO preview
A live preview of how the policy will look in a search engine result, built from the current page title and description.
Saving
Click Save. Only the selected policy is updated. Other policies in the same market are not touched. If any required field is missing or a limit is exceeded, the editor highlights the field and shows the error instead of saving.
Important notes and corner cases
- Each market keeps its own independent copy of every policy. Editing the refund policy in your US market does not change the refund policy in your UK market.
- Visitors always see the policy belonging to the market their country resolves to, so review and publish the policies in each market you sell in.
- A policy is visible to visitors only when Publish is on. Turning on Display without Publish adds the footer link, but clicking it lands on a 404 page.
- The policy URL is based on the fixed policy type and never changes when you edit the title. The address is /policies/<type> (for example /policies/privacy-policy or /policies/refund-policy). The singular form /policy/<type> also works.
- The starter content includes the {{store_name}} placeholder, which is swapped for your store name automatically on the live page. You can edit or replace all of it freely.