How do I set up markets to sell in several countries?

What is a market?

A market is one country you sell to. Each market has its own currency, language, product prices, shipping methods, VAT rate, policy pages, collections, coupons, and storefront design. When a visitor arrives, Storeep detects their country and shows them that country's market. If you have no market for their country, they see your primary market.

Open Settings > Markets. The list shows each country, its currency and symbol, and a Primary badge on your main market. There is no limit on how many markets you can add.

The primary market

Every store has exactly one primary market. It matters in two ways:

• It is the fallback: visitors from countries without their own market see it.
• Its currency is your store currency. The prices you type on a product are in this currency, and every other market's prices are converted from them.

Adding a market

1. In the Market field at the top, search for the country.
2. Click Add.

Each country can be added only once. The new market starts with:

• The usual currency and language of that country. If the country's language is not supported, it starts in English. You can change both.
• A starter storefront design written in that language. It is not a copy of your current design. You can go back to it at any time with Restore default design in the builder's market menu.
• The five policy pages, written in that language and already published.
• A VAT rate of 0%.
• No products and no shipping methods.

Set up a new market, step by step

1. Add products. A product is only sold in the markets it is added to. Open the market and click Products to add them one by one, or open each product and tick the market in its Markets tab. See Products and prices per market.
2. Add shipping. Without a shipping method, customers in that country cannot finish checkout. See Shipping methods.
3. Check the currency and language. See Currencies and Languages.
4. Set VAT if you charge it. See VAT and taxes.
5. Review the policies. See Store policies.
6. Design the storefront. Open the builder and switch to the new market. To reuse the look of another market, open the menu on that market in the builder's market list and click Clone market. See Clone a page or a market.
7. Collections and some payment settings are per market too. Check your collections and your payment apps for the new market. See Payment methods.

What each market screen holds

Click a market in the list to open it. You will see Language, Currency and symbol, Products (not on the primary market), Shipping, VAT, and Policies.

How visitors are matched to a market

On the first visit, Storeep detects the visitor's country and opens the matching market. Visitors can also pick another country themselves with the country selector in your header, and that choice is remembered on their device. To show that selector, see Header. To preview your store as a visitor from another country sees it, use the Virtual VPN app.

Let visitors choose their country

If you would rather ask new visitors than pick for them, open Settings > Markets and turn on Country selection. The switch shows once you have at least two markets.

• On their first visit, a page lists your markets with their flags, and your store opens only after they pick one. The market found from their location is highlighted.
• The store then opens with that country's currency, prices, and language, on the page they were trying to reach.
• The choice is remembered on their device, so they pick only once. They can still change country later with the country selector in your header.
• Search engine robots skip this page and see your store directly, so it is indexed normally.

Changing the primary market

Open a market that is not primary and click Set this market as the primary, then Confirm. The old primary becomes a normal market.

This changes your store currency to the currency of the new primary market. The prices customers pay in every market stay the same. The base price on each product is rewritten in the new currency, using the price the product already has in the new primary market. After the switch, the prices you type on products are in the new currency.

The primary market cannot be deleted. To stop using it, make another market primary first.

Deleting a market

Tick one or more markets and choose Delete markets. The primary market's box cannot be ticked. Deleting a market is permanent and removes everything that belongs to that country: its prices, shipping methods, VAT rate, policies, collections, coupons, storefront design, and the payment app settings for that market. Your products and your past orders are kept.

Visitors from that country then see your primary market. There is no switch to pause a market: every market in the list is Activated, and deleting it is the way to stop selling there.

Common problems

• Customers in a country see the wrong currency or language: check that a market exists for that country and that its currency and language are right. Without a market, they get the primary market.
• A product does not show in one country: the product is not added to that market. Add it from the market's Products screen or the product's Markets tab.
• Customers cannot check out in a new market: add a shipping method for that market.
• The new market looks different from my store: each market has its own design. Use Clone market in the builder.