What is a market?
A market in Storeep represents one country you sell to. When you add a market, Storeep creates a complete, independent configuration for that country: its own language, currency, VAT rate, shipping methods, store policies, and (for non-primary markets) optional per-country product prices. When a buyer visits your store, Storeep automatically detects their country and shows the correct currency, language, and prices for that market.
Primary market vs. additional markets
Every store has exactly one Primary market, shown with a "Primary" badge in the markets list. The primary market is the default fallback: buyers whose country does not have its own market see your primary market's language, currency, and prices. The primary market's currency is also your store's base currency; all product prices are stored in that currency and converted automatically for every other market you add.
Non-primary markets can have product prices set independently. The primary market does not support per-product price overrides because its prices are the baseline that all other markets convert from. Changing which market is primary only changes which market acts as the storefront default. It does not copy or recalculate any prices, but it does automatically add all your products to the newly promoted market.
Adding a market
- Go to Settings in the left-hand menu.
- Open the Markets section.
- In the Market field, search for and select the country you want to add.
- Click Add.
When you add a market, Storeep automatically:
- Sets the default currency and language based on that country's locale.
- Creates store templates and settings for every page in the market's language.
- Generates default policy pages (privacy, terms, refund, and shipping) pre-written in the market's language.
Each country can only be added once. If you try to add a country that already exists, Storeep shows a validation error.
What each market controls
Clicking a market in the list opens its settings panel, where you can configure:
- Language: the language buyers see when they visit from that country. See Languages and localization.
- Currency and symbol: the currency and the symbol displayed alongside prices. See Currencies and exchange rates.
- Products (non-primary markets only): custom prices per product for that specific country. See Market-specific pricing.
- Shipping: the shipping methods and pricing available at checkout for buyers in that country. See Setting up shipping methods.
- VAT: the VAT rate applied to taxable products in orders from that country. See VAT and taxes.
- Policies: the privacy, terms of service, refund, and shipping policy pages shown to buyers in that country.
Activating and deactivating markets
Each market shows an Activated or Deactivated badge in the markets list. A deactivated market is not shown to buyers. Use this to prepare a new market (set up its language, currency, shipping, and VAT) before making it live.
Setting a market as primary
To change your primary market, open any non-primary market and click Set this market as the primary. The current primary market loses that status and the selected market becomes the new primary. All your products are automatically added to the newly promoted market.
Deleting markets
To delete one or more markets, check the boxes next to them in the markets list and select Delete markets from the dropdown actions. The primary market cannot be deleted; its checkbox is disabled. Deleting a market permanently removes its shipping methods, VAT rate, custom product prices, and policy pages for that country.
What to check
- If buyers in a country see the wrong currency or language, confirm that a market has been added for their country and that it is activated.
- If a newly added market shows English when you expected a different language, check the language setting inside that market. Changing the language does not automatically translate existing product or page content. You must update that content yourself.