What is a market?
A market in Storeep represents one country you sell to. When you add a market, Storeep builds a complete, independent configuration for that country: its own language, currency and symbol, VAT rate, shipping methods, store policy pages, and (for non-primary markets) optional per-country product prices. When a buyer visits your store, Storeep detects their country and shows the currency, language, and prices set for that market.
Primary market vs. additional markets
Every store has exactly one Primary market, shown with a Primary badge in the markets list. The primary market is the storefront default: any buyer whose country does not have its own market sees your primary market's language, currency, and prices. The primary market's currency is also your store's base currency. All product prices are stored in that base currency and converted automatically into every other market you add.
Non-primary markets can carry their own per-product prices. The primary market has no per-product price control because its prices are the baseline that every other market converts from. For this reason the Products option appears only on non-primary markets.
Adding a market
- Open Settings, then Markets.
- In the Market field, search for and select the country you want to add.
- Click Add.
When you add a market, Storeep automatically:
- Sets the default currency and language from that country's locale.
- Creates store templates and settings for every page in the market's language.
- Generates five default policy pages, pre-written and published in the market's language: privacy policy, terms of service, refund policy, shipping policy, and cookie policy.
Each country can be added only once. If you pick a country that already exists, Storeep returns a validation error. There is no limit on how many markets you can add.
What each market controls
Clicking a market in the list opens its panel, where you can open each setting:
- Language: the language buyers from that country see. See Languages and localization.
- Currency and symbol: the currency and the symbol shown next to prices. See Currencies and exchange rates.
- Products (non-primary markets only): custom prices per product for that country. See Market-specific pricing.
- Shipping: the shipping methods and pricing offered at checkout for that country. See Setting up shipping methods.
- VAT: the VAT rate applied to taxable products on orders from that country. See VAT and taxes.
- Policies: the privacy, terms, refund, shipping, and cookie policy pages shown to buyers in that country.
How buyers are matched to a market
On the first visit, Storeep detects the buyer's country and loads the matching market automatically. If no market exists for that country, the buyer falls back to your primary market. Buyers can also switch markets manually using the country selector on your storefront. Their choice is remembered for a year, and only activated markets can be selected.
Market activation status
Each market shows an Activated or Deactivated badge in the markets list. Every market you add is Activated straight away, so it goes live to buyers in its country the moment you create it. A deactivated market is hidden: it is skipped during country matching, never used as a fallback, and cannot be picked in the storefront country selector. To take a market fully offline, delete it (see below).
Changing the primary market
You change the primary market by promoting another one, not by editing the current primary. Open any non-primary market and click Set this market as the primary. That market becomes primary and the previous primary is demoted automatically. There is always exactly one primary, and it can never be deleted.
Promoting a market is a simple status change: it only switches which market acts as the storefront default. It does not copy, move, or recalculate any product prices.
One caution: because the primary market's currency is your store's base currency, changing the primary market's currency re-prices your entire catalog into the new currency. Changing a non-primary market's currency only re-converts that market's prices.
Deleting markets
To delete markets, tick the boxes next to them in the markets list, then choose Delete markets from the actions menu. The primary market cannot be deleted, so its checkbox is disabled. Deleting a market permanently removes its shipping methods, VAT rate, custom product prices, and policy pages for that country.
Troubleshooting
- If buyers in a country see the wrong currency or language, confirm a market exists for their country and that it is activated. Without a market, they fall back to your primary market.
- If a new market shows English when you expected another language, open the market's Language setting and change it. Changing the language does not translate existing product or page content. You update that content yourself.
- If product prices look off in one market, check that market's Currency (and any custom conversion rate) and its per-product prices under Products.