The Search engine optimization tab controls how a product looks in Google results and in the browser tab, and whether search engines may show it. It works the same for physical and digital products. For your store-wide SEO (home page title, social image), see store SEO settings.
Where to find it
- Open Products and add or edit a product.
- Open the Search engine optimization tab.
A search engine preview under the fields updates as you type.
The fields
- SEO title: the title in the browser tab and in Google results. If you leave it empty, the product name is used.
- SEO slug: the end of the product address, for example blue-cotton-shirt. The page lives at example.com/products/your-link. Use letters (Latin or Arabic), numbers, and dashes between words. As you type, capital letters are turned into lowercase and spaces into dashes.
- SEO description: optional. The short text under your title in Google results. The counter shows how much room you have left.
- SEO keywords: optional. Type a keyword and press Enter to add it.
- Visibility on search engines: when on, search engines may show this product, as long as the store-wide switch in SEO settings is also on. On by default.
When you add a new product, typing the name fills in the SEO title and the SEO slug for you.
Rules and tips
- Each SEO slug must be unique. If another product uses it, you see "Another product already uses this SEO slug". Choose another one.
- Only allowed characters. Symbols are removed as you type. A slug with other characters is rejected with "The SEO slug can only contain letters, numbers and dashes".
- Changing the SEO slug of a live product changes its address. Old links in ads, messages, and search results stop working, so update your ads too.
- Turning off visibility asks search engines not to show the product. It can take some time for a page to leave Google results, and each search engine decides by itself.
- Hide and Publish are different settings on the first tab. See managing products.