How do I create a new store on Storeep?

Overview

Each store you create on Storeep gets its own subdomain, primary market, currency, language, and set of page templates. You can create more stores at any time and switch between them from the account menu in the top-right corner. The account menu lists up to 20 of your stores for quick switching, and you can open All stores to see the full list.

How to create a store

1. Open the account menu in the top-right corner and click All stores.
2. Click Add new store.
3. Fill in the three form fields described below.
4. Click Continue. Once setup finishes, you are taken straight to the Dashboard of your new store.

Form fields

Store name

The name of your store. It appears in the store switcher and is used as your store's brand name.

• Required.
• Maximum length: 50 characters.
• Tip: choose a name that is attractive and meaningful to your customers.

Store subdomain

The subdomain under storeep.com where your store will be reachable, for example myshop.storeep.com. You can connect your own custom domain later in Settings.

• Required.
• Minimum length: 5 characters. Maximum length: 20 characters.
• Allowed characters: letters and numbers only (a-z, 0-9). No hyphens, no underscores, no spaces, no other symbols.
• The subdomain is stored in lowercase automatically, so uppercase and lowercase are treated the same.
• The names store and stores are reserved and cannot be used.
• It must be unique across the platform. If the one you typed is already taken, you will see an error and can simply try another.

Primary market

A market is the country your store targets. Storeep uses the country you choose here to set up your store automatically:

• The base currency for the market (and its currency symbol).
• The store's default language, taken from the country. If that language is not supported, the store falls back to English.
• Default policy content (privacy, terms of service, refund, shipping, and cookie policies) written in that language.

Notes on the field:

• Required. Pick from the full searchable list of countries. The dropdown pre-selects the country detected from your browser, but you can change it.
• The primary market cannot be changed after the store is created. It sets your base currency, which is the currency your product prices are stored in, so it is locked once your store exists. If you need a different base currency, create a new store with the correct market.
• You can add more markets later under Settings > Markets, but the primary one stays fixed.

What happens after you click Continue

Storeep sets up the whole store in a single step. If anything fails during setup, nothing partial is saved: the process either completes fully or rolls back cleanly, so you can just try again. A successful setup creates:

• Your store, with the name you entered.
• A verified primary subdomain, so the storefront is reachable right away.
• A market record holding the resolved currency, currency symbol, and language.
• Default page templates (home, product, collection, cart, checkout, and more), pre-filled in your market's language.
• Default store settings: typography, nine color schemes, checkout field labels, and layout.
• Default policies (privacy, terms of service, refund, shipping, and cookie) in your market's language, already published, displayed, and indexed.

The new store is also set as your active store, so the Dashboard you land on belongs to it.

Switching between stores

Once you have more than one store, open the account menu in the top-right corner. Your stores are listed there (up to 20), and clicking a name switches to it instantly. Click All stores to open the full list. See Managing multiple stores for more details.