How languages work
Your storefront language is set per market. Each market (country) has one language. Customers see your store in the language of the market their country is matched to. Customers from a country without its own market see your primary market's language.
To sell in two languages to the same country is not possible: one country has one market and one language. To offer another language, add a market for another country.
Your dashboard language is separate. Change it with the language button in the top bar of your dashboard. It only changes what you see.
Supported languages
Storeep supports 23 storefront languages:
- Amharic (አማርኛ)
- Arabic (العربية)
- Bengali (বাংলা)
- Chinese, Simplified (简体中文)
- Czech (Čeština)
- English
- French (Français)
- German (Deutsch)
- Greek (Ελληνικά)
- Hindi (हिन्दी)
- Indonesian (Bahasa Indonesia)
- Italian (Italiana)
- Polish (Polski)
- Portuguese (Português)
- Romanian (România)
- Russian (Русский)
- Slovak (Slovenčina)
- Spanish (Español)
- Swahili (Kiswahili)
- Thai (ไทย)
- Turkish (Türkçe)
- Urdu (اردو)
- Vietnamese (Tiếng Việt)
A new market starts in its country's language. If that language is not in the list, it starts in English.
Right-to-left languages
Arabic and Urdu are written right to left. Storeep flips the whole storefront layout, text alignment, and menus for you. All other languages are left to right.
Changing a market's language
- Go to Settings > Markets and click the market.
- Click Language. The top shows the Current language.
- Pick a language in the Languages list. You can search it.
- Click Save.
What changes, and what you translate yourself
Changes for you right away:
- The built-in words of your store: buttons like "Add to cart", checkout labels, messages, and errors.
- The text direction (left to right or right to left).
Not translated, you update them yourself:
- Product names and descriptions.
- The text you wrote in your storefront sections (home page, banners, footer, and so on). Edit them in the builder for that market. The AI assistant can help rewrite them, see Building with AI.
- Your policy pages. They were written in the market's first language and do not change. See Store policies.
The window reminds you: "Important note: When changing the language, you must manually modify the language of your products and pages." Until you do, customers may see two languages mixed.
Common problems
- Customers in a country see the wrong language: check that a market exists for their country and that its language is right.
- Buttons are translated but my products are not: that is expected. Product text is yours to translate.
- After switching to Arabic the layout looks wrong: refresh the page or clear your browser cache.