Overview
The Dashboard is the first page you land on. It gives you a bird's-eye view of your store's performance for the current calendar month, compared against the previous calendar month. All dates and times are calculated in your store's configured time zone. Store owners always see the performance section. Staff members see it only when their account has the Statistics permission.
Reporting period
Every performance card covers the current month from its first day through to today. The comparison period is the full previous calendar month, so you can tell at a glance whether things are trending up or down.
Setup checklist for new stores
If you are the store owner and your store was created within the last 30 days, a Set up your store panel appears at the top with a progress bar and an "X of Y completed" counter. It disappears automatically once all required tasks are done, or once the store is more than 30 days old.
The three required tasks (these drive the counter) are:
- Add your first product, which opens Products.
- Customize your storefront, which opens the builder. This task is marked done the first time you save a change in the builder.
- Place a test order, which opens your live storefront in a new tab. It is marked done once your store has one real, non-abandoned order.
Two more tasks are shown as optional extras. They never block the panel from disappearing and do not count toward the "X of Y" total: Connect a custom domain (opens Domains) and Set up shipping (opens Markets).
Performance cards: row 1
Total visitors this month
The number of real people who visited your store this month. Automated bot traffic is filtered out, so the number reflects genuine visitors only. When any bots were excluded, a secondary line shows how many were filtered out. Because fewer bots is a good sign, a decrease in that bot count is highlighted in green.
Total orders this month
The number of orders placed in your store this month, not counting any orders you have deleted. When your store has an abandonment rate above zero, a secondary line shows what percentage of order attempts were abandoned, and a lower abandonment rate is highlighted in green.
Total revenue this month
The combined revenue from all orders placed this month. Because your store may accept multiple currencies, each order's value is first converted to USD using the published exchange rate for that currency, then displayed in your store's currency. Orders in a currency that has no published exchange rate do not contribute to this total. Large amounts are abbreviated (for example 1.2k or 3.4M).
Conversion rate this month
The percentage of real visitors who placed an order, shown with up to two decimal places (whole numbers show no decimals). If there are no visitors yet this month, this shows zero.
Performance cards: row 2
Average order value this month
Your total revenue divided by your total number of orders, displayed in your store's currency and abbreviated the same way as revenue. Shows zero when there are no orders yet.
New customers this month
The number of new customer profiles created in your store during the current month.
Live visitors
The Visitors at the moment card shows how many people are actively browsing your store right now. The count updates in real time, and a green pulsing indicator confirms the live feed is connected.
Top countries panel
Shows the top 5 countries that sent you the most real visitors this month, ranked by visit count. Each entry shows the country flag, country name, and visitor count. This panel only appears when at least one country has visitor data for the month.
Low stock alerts panel
Shows up to 5 product variants whose current stock has reached or dropped below the alert threshold you set for them, ordered from lowest stock first. Each row shows the remaining quantity and the product name. This panel only appears when at least one variant is running low. To set an alert level, open the product, enable inventory tracking on the variant, and enter a stock alert quantity.
Month-over-month change badges
Every performance card that has a previous-month figure to compare shows a percentage-change badge: an upward arrow in green for an increase, a downward arrow in red for a decrease. For two metrics the colors are flipped because lower is better: the bots-excluded line and the abandonment rate both turn green when they go down. The badge is hidden when there is no previous-month figure to compare against, or when nothing has changed.