What is a browser pixel?
A browser pixel (also called a tag or tracking code) is a small script from an ad platform. It runs in your shopper's browser and tells the platform what they do on your store: which pages they view, what they add to the cart, and when they order. The platform uses this to count your sales, build audiences for retargeting, and show your ads to people likely to buy.
Pixels are quick to set up, but ad blockers, browser privacy settings, and iPhone tracking limits can stop some events. That is why each platform also has an API conversion app that sends your sales from Storeep's servers. Use both. See What is the server-side Conversion API (CAPI) and why use it?
Pick your platform
- Facebook pixel and Conversions API (Meta Pixel, for Facebook and Instagram ads).
- TikTok pixel and Events API.
- Snapchat pixel and Conversions API (Snap Pixel).
- ChatGPT pixel and Conversions API (OpenAI pixel).
- Pinterest tag and Conversions API.
- X pixel and Conversion API (Twitter pixel).
- Google Ads: How do I track Google Ads conversions on my store?
Install the apps for the platforms where you run ads. You can use several platforms at the same time.
Settings every pixel app shares
Open the app from Apps, click Add new pixel, fill in the form, and click Add. Every browser pixel app has these fields:
- Activate: when on, the pixel runs on your store. On by default. Turn it off to pause the pixel without deleting it.
- Pixel name: a label for you only. The platform never sees it.
- Pixel ID (Tag ID in the Pinterest app): the ID from the ad platform. Each platform article says where to find it.
- Markets: the markets this pixel tracks. Pick at least one.
- Conversion event type: the event sent when an order is placed, for example Lead or Purchase. The choices depend on the platform. Many cash on delivery stores pick Lead, because the order is not paid yet. Pick the event your ad campaign optimizes for.
You can add as many pixels as you want in each app, for example one per country or one per ad account. Each Pixel ID can be added only once per app.
How markets work
A pixel only runs for visitors shopping in the markets you picked on it. This lets you use a different pixel or ad account for each country from the same store. Learn about markets in set up markets.
Which events the pixels send
- Page view when a visitor opens your store.
- View content when they open a product or collection page.
- Add to cart and Search as they shop, and Initiate checkout when they reach checkout (all platforms except Pinterest).
- A lead or sign up event when someone sends your contact form.
- Your chosen conversion event on the thank-you page after an order, with the order value, currency, and products.
Orders that Storeep marks as duplicates do not send a conversion. For Facebook, TikTok, Snapchat, and Pinterest, if the platform does not accept your store currency, the value is converted and sent in US dollars.
Managing your pixels
Each app lists your pixels with Pixel name, Pixel ID, Markets, Event, and Status (Activated or Deactivated). Click a pixel to edit it, then click Save. Select pixels and use Delete pixels to remove them.
Common problems for every pixel
- "The pixel id you have entered already exists": this ID is already in the app. Edit the existing entry instead.
- "The pixel id you have entered is incorrect": you pasted something other than the ID, such as the full pixel code. Copy only the ID.
- No events in the platform: check the pixel is Activated, that you picked the market you are testing in, and test with ad blockers turned off.
- Sales counted twice: do not load the same pixel again through Google Tag Manager.
- Pixels do not load for some visitors: visitors that Storeep's Shield blocks do not load pixels. This is on purpose.
- To verify your domain with Meta, TikTok, or Snapchat, use the Domain Verifier app, not a pixel app.