Marketing and tracking
19 articles
- Which app do I use to track ads, verify my site, or list products on Google? A quick guide to the marketing apps: Facebook, TikTok, Snapchat, X, and Pinterest pixels and Conversions API, Google Ads conversions, Google Tag Manager, Clarity, Contentsquare, Google Merchant Center, Domain Verifier for Google Search Console, UTM links, and WhatsApp.
- How do browser pixels work in Storeep (Facebook, TikTok, Snapchat, Pinterest, X)? What a browser pixel is, the settings every pixel app shares (Activate, Pixel name, Markets, Conversion event type), which events the pixels send, and how to pick a platform. Links to the Facebook, TikTok, Snapchat, Pinterest, and X pixel guides.
- What is the server-side Conversion API (CAPI) and why use it? How the Facebook, TikTok, Snapchat, Pinterest, and X API conversion apps send sales from the server, why to use them with the browser pixel, how duplicate sales are avoided, and the Abandoned orders toggle that sends recovered abandoned orders.
- Facebook pixel and Conversions API: how do I track my Meta ads? Set up the Facebook browser pixel (Meta Pixel) and the Facebook API conversion app (Meta Conversions API): find your Pixel ID and access token in Meta Events Manager, pick Lead or Purchase, use test events, and avoid double counting.
- TikTok pixel and Events API: how do I track my TikTok ads? Set up the TikTok browser pixel and the TikTok API conversion app (TikTok Events API): find your Pixel ID and access token in TikTok Events Manager, choose Lead or Purchase, and test with a test event code.
- Snapchat pixel and Conversions API: how do I track my Snapchat ads? Set up the Snapchat browser pixel (Snap Pixel) and the Snapchat API conversion app (Snap Conversions API): find your Pixel ID and access token in Snapchat Ads Manager, choose Purchase or Reserve, and use test mode.
- Pinterest tag and Conversions API: how do I track my Pinterest ads? Set up the Pinterest browser pixel (Pinterest Tag) and the Pinterest API conversion app (Pinterest Conversions API): find your Tag ID, ad account ID, and conversion access token in Pinterest Ads Manager, and choose Lead or Purchase.
- X pixel and Conversion API: how do I track my X (Twitter) ads? Set up the X browser pixel (Twitter pixel) and the X API conversion app (X Conversion API): find your Pixel ID in X Ads Events Manager, add the API key, API key secret, access token, and access token secret, and choose Lead or Purchase.
- How do I track Google Ads conversions on my store? Install the Google Ads conversions app, add your Google tag ID (AW-...) and conversion label, and send purchases with enhanced conversions to Google Ads. Also covers page view, add to cart, and checkout events.
- How do I add Google Tag Manager (GTM) and Google Analytics 4 to my store? Install the Google Tag Manager app, add your GTM container ID (GTM-XXXXXXX), and manage Google Analytics 4, ad tags, and other scripts from Tag Manager. You can add several containers and switch each on or off.
- How do I record visitor sessions and heatmaps with Microsoft Clarity or Contentsquare (Hotjar)? What session recordings (replays) and heatmaps are, how the Microsoft Clarity and Contentsquare (formerly Hotjar) apps record your store, how to choose between them, and links to the setup guide for each.
- Microsoft Clarity: how do I get session recordings and heatmaps? Install the free Microsoft Clarity app to record visitor sessions (replays) and heatmaps on your store. Find your Clarity Project ID, paste it in Storeep, activate tracking, and fix common problems.
- Contentsquare (Hotjar): how do I add session recordings and heatmaps? Install the Contentsquare app (formerly Hotjar) to get session replays and heatmaps of your store. Find your Contentsquare Tag ID, paste it in Storeep, activate tracking, and fix the tag ID error.
- How do I build a UTM campaign URL for a product? Use the Campaign URL Generator app to create a UTM tracking link to any product with source, medium, campaign, term, and content, then see which ads and posts bring your orders on the order page and in your statistics.
- How do I send WhatsApp order confirmations and let customers confirm by reply? Connect your own WhatsApp number with WhatsApp Connect to send each buyer an automatic order confirmation message with a product photo, redirect them to WhatsApp after checkout, and confirm or cancel the order when they reply yes or no.
- How do I send a WhatsApp marketing campaign to past customers? Use WhatsApp Connect marketing campaigns to send a bulk WhatsApp message to customers who ordered in a market and date range, with their name, a product photo and link, a launch time or schedule, and a delay between messages to avoid spam flags.
- How do I connect Google Merchant Center and submit my product feed? Use the Google Merchant Center app to show your products on Google Shopping: add the Merchant Center verification code and copy your product feed URL (one per market). To verify your site in Google Search Console, use Domain Verifier instead.
- How does the AI Landing Page Generator work and what does it cost? Create product landing page images with AI from your product photos: Basic or Pro mode, aspect ratio, market, language, mood, and colors. Learn the sections, how your wallet is charged per panel, and how to redo a panel or import it to a product.
- ChatGPT pixel and Conversions API: how do I track my ChatGPT ads? Set up the ChatGPT browser pixel and the ChatGPT API conversion app (OpenAI Conversions API): find your Pixel ID and API key in the conversions tab of OpenAI Ads Manager, and see which events reach ChatGPT ads.