How pages work
Your store has 12 pages you can design in the builder. Open the Pages tab in the left sidebar to switch between them. Each page is a stack of sections, and each section holds blocks you can style and reorder. The set of pages is fixed: you cannot create extra pages.
Most pages have one required section that makes the page work. You can style it, but you cannot delete it. Every page is designed separately for each market.
Sections you can add to any page
These are not tied to one page: Header, Footer, Announcement bar, Text, Image, Divider, Social media icons, Newsletter, Animated waves, Animated particles, Back to top, and Custom code. FAQ, Exit offer, Recent orders, and Before and after are offered on most pages, but not on all of them. See Header, footer, and announcement bar, Sections for any page and system pages, and Before and after, waves, particles, and back to top.
The 12 pages
Home page
The first page most shoppers see. It offers the widest choice: Hero, Slideshow, Featured products, Collections, Indicator (animated numbers), and Benefits, on top of the any-page sections. It has no required section. See Home page sections.
Product page
Shown when a shopper opens a product. The required Product info section holds the image gallery, the title, the description, and the order form. You can also add Reviews and Related products.
Landing page
A focused sales page for one product, made for ad traffic. The required Landing info section shows the product description with the order form, without an image gallery. A new landing page has no header, so visitors stay on the offer, but you can add one. Reviews and Related products are also available.
Collection page
Shown when a shopper opens a collection. The required Collection products section shows the product grid. You can also add Sub collections to show the child collections of the one being viewed.
Collections page
Shown at example.com/collections. It lists every collection of your store. It starts with a Collections section set to show all your top level collections, with their sub collections as links under each name. You can turn the sub collections off, change the layout, or remove the section. To link to this page from your menu, pick All collections in the link picker.
Cart page
Where shoppers review their cart. The required Cart section lists items, quantities, and totals.
Checkout page
The order form. The required Checkout section holds the form and the order summary. The form fields themselves (which are shown, required, or hidden, and their labels) are set in Settings under Checkout form. See Checkout form fields.
Thanks page
Shown right after an order is placed. The required Order confirmation section shows the order summary, order details, and customer details, and you can add your own text, buttons, and images.
Search page
Shown when a shopper searches your store. The required Search products section shows the matching products.
Policy page
Shows your store policies (privacy, terms, refund, shipping, cookie). The required Policy section displays the text you write in Store policies. In the builder you only style it.
Contact page
The required Contact section shows a contact form (name, email, subject, message) and sends messages to the email you enter in the section.
404 page
Shown when someone opens a link that does not exist. The required 404 section holds a heading, a short message, and a button back to your store. Write it in your brand's voice.