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Storefront builder

Pages you can edit

A complete list of the store pages available in the builder and what each one is for.

Overview

The builder lets you edit every customer-facing page of your store. Each page has its own template (a set of sections and blocks) and its own undo history per market. Switch between pages using the Pages tab (pages icon) in the left sidebar.

Available pages

Home page

The first page shoppers see when they visit your store. Use it to make a strong first impression: showcase your best products, communicate your brand story, capture newsletter subscribers, and guide visitors toward buying. The home page supports the widest range of section types, including the hero banner, featured products carousel, and slideshow.

Product page

Displayed when a shopper opens a specific product. Contains the product information section (images, variants, and the purchase form), related products, and customer reviews. The product information and reviews sections are required on this page and cannot be removed.

Landing page

A dedicated sales page for a single product, optimized for paid traffic campaigns. Unlike the standard product page, the landing page is designed without the main navigation header so visitors stay focused on the offer. The product purchase form appears directly inline on the page.

Collection page

Displayed when a shopper opens a collection (a curated group of products). Contains a filterable, sortable product grid. The products shown are determined by the collection the shopper navigated to; the builder controls the card layout and visual style.

Cart page

Shown when a shopper views the items they have added. The cart display style (drawer, dropdown, or full-page view) is controlled by the cart block inside the header section.

Checkout page

The order form where shoppers enter their contact and shipping details. You can customize the color scheme, heading text, and which fields are shown, required, or hidden using the global form input settings.

Thanks page

Shown after a successful order is placed. Use it to thank the customer, reinforce your brand, and suggest next steps such as following you on social media or browsing more products.

Search page

Displayed when a shopper uses the search icon in the header. Contains a product grid filtered by the shopper's search query. This section is required on the page and cannot be removed.

Policy page

A content page for your legal policies: privacy policy, refund policy, terms of service, and shipping policy. You can add and style text blocks, but the actual policy content is managed separately in your store settings.

Contact page

Displays a contact form (name, email, subject, and message) alongside any text or layout blocks you add. The contact section is required on this page. Messages submitted through this form are sent to your store email address.

404 page

Shown when a shopper navigates to a URL that does not exist. Contains a heading, description text, and a button that links back to the home page. Customize the message to match your brand tone and help shoppers find what they were looking for.