How do I connect Google Merchant Center and submit my product feed?

What this app is for

The Google Merchant Center app lists your products on Google: Google Shopping, free product listings, and Shopping ads. It does two things:

• It gives you a product feed link that Google reads to get your products. Storeep keeps it up to date from your catalogue.
• It adds the verification code Merchant Center asks for, so you can claim your store's website in your Merchant Center account.

Verifying for Google Search Console? Use Domain Verifier

This app is not the tool for Google Search Console, and not for Meta, TikTok, or Snapchat domain verification. If Google Search Console asks you to add a google-site-verification meta tag to your site, or you need to put any verification tag in the head section of your store, use the Domain Verifier app. See Domain Verifier app: how do I verify my store domain on Meta, Google, TikTok, and Snapchat?

Installing the app

1. Open Apps, find Google Merchant Center, and click Install.
2. The settings window opens. Fill in the fields and click Save.

The fields

• Activate: on by default. Keep it on while you use Merchant Center. When it is off, your Merchant Center verification code is removed from your store.
• Google verification code: the code from Merchant Center. Paste the whole tag Merchant Center gives you, or only the code inside it. It is required.
• RSS feed: your product feed link. It appears after you save the first time. Click the copy icon to copy it.

Once you save a code, Storeep adds it to every page of your store as a google-site-verification meta tag, which is how Merchant Center checks you own the site.

Step by step

1. In Google Merchant Center, open your business info and go to the website step. Choose to verify with an HTML tag (meta tag). Google shows a tag like <meta name="google-site-verification" content="ABC123...">.
2. Copy the tag with the copy button beside it.
3. In Storeep, paste it into Google verification code and click Save.
4. In Merchant Center, click Verify, then claim your website.
5. Back in Storeep, copy your RSS feed link. It shows in the app as soon as you save.
6. In Merchant Center, add a product source (data source), choose to add products from a file with a scheduled fetch from a link, and paste the feed link.

One feed or one per market

• One market: you get one link, https://example.com/rss.xml.
• Several markets: you get one tab per market, with its flag and country name. Pick a tab to see that market's RSS feed link, like https://example.com/rss.xml?market=MA. Add each one to Merchant Center as its own product source, targeting that country, so each country gets its own currency, prices, and shipping.

Do not use one country's feed for another country. The link without a country code always shows your primary market.

What the feed includes

• Your published products that are visible to search engines. Hidden products are left out, and so is the real product behind a cloaking rule.
• Title, description (as plain text), main image and extra images, and product link.
• Regular price, plus the sale price while a discount is active, with its end date when it has one.
• Stock: products with tracked stock at zero show as out of stock.
• Brand: your store name.
• Shipping: your cheapest flat or free shipping method for that market. If you only use rate tables that depend on the cart, set shipping in Merchant Center instead.
• The product barcode as GTIN when it is a valid one. Otherwise the product is marked as having no GTIN.

Things to check

• Your store must be published and open so Google can read the tag and the feed.
• Use the same domain in Merchant Center as the one live on your store. See How do I connect a custom domain and verify DNS?
• The feed changes when you edit products, but Google fetches it on its own schedule, so updates are not instant.
• Keep the code saved and the app installed as long as you use Merchant Center.