Google Merchant Center

What Google Merchant Center does

The Google Merchant Center app connects your Storeep product catalogue to Google Merchant Center. It works in two steps: you verify your store domain with a Google-issued verification code, and then you provide Google with your store's product feed URL so Google can import your products automatically.

Once connected, your products, including titles, prices, images, availability, and variants, become eligible for Google Shopping product listing ads.

Installing Google Merchant Center

1. Go to Apps, find Google Merchant Center, and click Install. Confirm the prompt.
2. The settings panel opens. Configure the fields below and click Save.

Settings

• Activate: when on, connects your store to Google Merchant Center and enables the product feed. When off, the integration is paused.
• Google verification code: the verification value Google Merchant Center gives you. To find it: in Google Merchant Center, go to Settings → Store hosting → HTML tag. Copy only the value inside the quotation marks in the content attribute of the tag Google shows you, then paste that value here.
• RSS feed: shown after you save the verification code. This is the URL of your store's product feed. Copy this URL and add it as a new data source in Google Merchant Center under Products → Feeds → Add feed.

Step-by-step: connecting to Google Merchant Center

1. In Google Merchant Center, go to Settings → Business info → Website and start the domain verification process. Choose the HTML tag method.
2. Copy the value inside content="..." from the tag Google provides.
3. In Storeep, open the Google Merchant Center app settings, paste the code into Google verification code, enable Activate, and click Save.
4. Return to Google Merchant Center and click Verify. Google will fetch your store and confirm the tag is present.
5. Back in Storeep, the RSS feed URL now appears. Copy it.
6. In Google Merchant Center, go to Products → Feeds and add a new feed. Choose Scheduled fetch, paste the RSS feed URL, and complete the setup.

Pitfalls to check

• Google must be able to crawl your store to verify the domain. Make sure your store is published and reachable from the internet before clicking Verify in Google Merchant Center.
• The product feed updates automatically when you add or update products in Storeep. Google fetches the feed on its own schedule (typically once or twice per day), so changes are not reflected instantly.
• If your store is on a custom domain, verify the custom domain in Storeep first so the feed URL matches the domain you submit to Google.