How do I connect Google Merchant Center and submit my product feed?

What the Google Merchant Center app does

The Google Merchant Center app connects your Storeep catalogue to Google so your products can appear in Google Shopping, free product listings, and Shopping ads. It works in two parts. First, you verify ownership of your store domain with a code Google gives you. Second, you hand Google a product feed URL that Storeep generates and keeps up to date automatically.

Each product in the feed carries its title, description, regular price, sale price (while a discount is active), images, availability, brand, and shipping. You never build or upload a spreadsheet by hand: Storeep serves the feed live from your real catalogue.

Installing the app

1. Go to Apps, find Google Merchant Center, and click Install. Confirm the prompt.
2. The settings panel opens. Fill in the fields below and click Save.

Settings fields

• Activate: the on/off toggle for the integration. It is on by default. Turning it on signals that you are connecting your store so you can upload your product feed and run product listing ads.
• Google verification code: the value Google Merchant Center asks you to add to your site. Paste only the code itself, not the whole tag. It is required and must be 50 characters or fewer. If you leave it blank or exceed the limit, the save is rejected with an inline error.
• RSS feed: a read-only, copyable field that appears only after you save the app the first time. It holds the feed URL (or one URL per market, see below). Use the copy icon to grab it.

Saving the verification code makes Storeep add a google-site-verification meta tag to every page of your storefront, which is what lets Google confirm you own the domain.

Connecting to Google Merchant Center

1. In Google Merchant Center, open the website verification step and choose the option to add an HTML tag (a meta tag) to your site. Google shows you a tag such as <meta name="google-site-verification" content="ABC123...">.
2. Copy only the value between the double quotes in the content part of that tag.
3. In Storeep, open the Google Merchant Center app, paste that value into Google verification code, make sure Activate is on, and click Save.
4. Back in Google Merchant Center, click Verify. Google fetches your storefront and reads the meta tag.
5. Return to the Storeep app. The RSS feed field (or fields) now shows your feed URL. Copy it.
6. In Google Merchant Center, add a product data source, choose the scheduled fetch method, and paste the feed URL. Google will then pull your products on its own schedule.

Your product feed URLs (single vs multi-market)

The feed currency, prices, and shipping are decided per market, so the URL you copy depends on how many markets your store has enabled.

• One enabled market: you get a single field with the bare URL https://yourdomain/rss.xml. Submit that one URL as your data source.
• Several enabled markets: you get one RSS feed field per market, each labelled with its country code and ending in ?salam=XX (for example https://yourdomain/rss.xml?salam=MA). Add each one to Google Merchant Center as a separate data source so every country receives its own currency, prices, and shipping.

Do not reuse one country's feed for another. The bare /rss.xml always returns your primary market, never a guess based on where Google fetches from. A ?salam=XX URL whose country is not an enabled market returns nothing, which keeps a wrong currency from leaking into the wrong country.

What the feed includes for each product

• Only published, indexed products: hidden or non-indexed products are left out. Products on the hidden side of a cloaking rule are also excluded, so they never reach Google.
• Price and sale price: the regular price is sent as the item price. A sale price is sent only while a discount is actually active, with its end date when the discount has an expiry, so Google reverts on time.
• Availability: items with tracked stock at zero are marked out of stock. Digital products and untracked items stay in stock.
• Images: the main image plus extra gallery images. YouTube video thumbnails are included; other video files are skipped.
• Brand and category hint: brand is your store name (Storeep has no per-product brand field). The product type carries the product's first collection name in that market.
• Shipping: digital products send a zero shipping cost and the software category. Physical products send the cheapest enabled flat or free shipping method that applies to all products in that market. If you only use cart-dependent rate tables, shipping is left out of the feed, so set account-level shipping in Google Merchant Center.
• Identifier: a barcode that is a valid GTIN (8, 12, 13, or 14 digits) is sent as the GTIN. Otherwise the item declares it has no unique identifier, which suppresses Google's missing-identifier warning.
• Description: rich text is converted to plain text and capped at 5000 characters. Products with no description fall back to the product name.

Things to check

• Your store must be published and reachable so Google can read the verification meta tag before you click Verify.
• The feed updates as you edit your catalogue, but Google fetches on its own schedule, so changes are not instant in Merchant Center.
• On a custom domain, make sure that domain is the one live on your store so the feed URL and the verification tag both sit on the domain you submit to Google.
• The verification code and feed work together: keep the code in place and the app installed for as long as you want Google to keep crawling your store.