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Marketing and tracking

Campaign URL generator

Build UTM-tagged links for any product in your store so your analytics tool automatically attributes traffic and conversions to the right campaign.

What the Campaign URL generator does

The Campaign URL generator app lets you build fully-formed UTM-tagged URLs for any product in your store. You paste the generated URL into your ad, email, or social post, and your analytics tool (Google Analytics, Meta, or any other UTM-aware platform) automatically attributes traffic and conversions to the correct campaign.

Installing Campaign URL generator

  1. Go to Apps in the left-hand menu.
  2. Find Campaign URL Generator and click Install. Confirm the prompt.
  3. The tool opens immediately after installation. No credentials are required.

Generating a campaign URL

  1. Open the Campaign URL generator app from the Apps menu.
  2. Use the Product search field to find and select the product you want to promote. The product's store URL is used as the base URL automatically.
  3. Fill in the UTM parameter fields you need. All fields are optional except the product selection.
  4. The generated URL appears in the Share the generated campaign URL panel at the bottom of the form. Click the copy button to copy it.

UTM fields

  • Campaign source: the referrer or traffic source. Examples: google, newsletter, facebook.
  • Campaign medium: the marketing channel. Examples: banner, email, cpc.
  • Campaign name: the name of the specific campaign, promotion, or product launch. Examples: spring_sale, eid_promo.
  • Campaign term: the keywords that triggered the ad, used primarily for paid search. Examples: Shoes, T-shirt.
  • Campaign content: used to distinguish between multiple creatives or links within the same campaign. Examples: black, red, banner_top.

Each field has a maximum length of 50 characters. Leave a field blank to omit that parameter from the generated URL.

Pitfalls to check

  • Consistency matters. Use the same source and medium spelling across every campaign so analytics groups them correctly. For example, always write facebook, not Facebook or fb.
  • The generated URL points to your live store domain as configured in Storeep. If your custom domain is not yet verified, the URL will use the default store domain instead.