How do I build a UTM campaign URL for a product?

What the app does

The Campaign URL Generator builds a tracking link (a UTM link) to any product in your store. Use the link in your ads, posts, emails, or bio. When a visitor comes through it, Storeep saves the UTM values with their visit, so you can see which campaign brought each order. Tools like Google Analytics read the same tags.

Installing the app

1. Open Apps, find Campaign URL Generator, and click Install.
2. The app is free and needs no keys or setup. You need the Apps permission to open it.

Creating a link

1. Open Campaign URL Generator from the Apps page.
2. In Product, search for and select the product to promote. The link only appears once a product is selected.
3. Fill in the UTM fields you need. All are optional, and empty fields are left out of the link.
4. The link under Share the generated campaign URL updates as you type.
5. Click the copy button next to the link, then paste it where you need it.

The UTM fields

• Campaign source (utm_source): where the visitor comes from, for example facebook, google, or newsletter.
• Campaign medium (utm_medium): the type of channel, for example cpc, banner, or email.
• Campaign name (utm_campaign): the product, promo code, or slogan, for example spring_sale.
• Campaign term (utm_term): the search keywords you paid for, for example shoes.
• Campaign content (utm_content): a label to tell apart ads in the same campaign, for example black or red.

The link points to the product page on your store's main domain, like https://example.com/products/product-name?utm_source=facebook&utm_medium=cpc.

Where you see the results

• On each order: the order page shows a UTM parameters box with the UTM source, medium, campaign, term, and content of the visit that placed it.
• In Statistics: the UTM sources, UTM mediums, and UTM campaigns cards, plus revenue per UTM source. See Statistics: traffic, devices, countries, and UTM sources.
• In exports: UTM values can be included when you export your orders.

Tips

• Write values the same way every time. facebook, Facebook, and fb show as three different sources. Lowercase is easiest.
• Use underscores, not spaces, so the link stays readable.
• One product per link. Create a new link for each product.
• Links are not saved. Copy the link before you close the window.
• You can also add UTM tags by hand to any link to your store, such as your home page or a collection. Storeep saves them the same way.