What the AI assistant is
The AI assistant, named Amed, is a built-in design and content helper inside the builder. Describe what you want in plain language (in any language) and Amed applies the change to the page you are viewing and to your global design settings. Edits appear instantly in the preview and follow the same publish flow as any manual edit.
Opening the AI panel
Click the AI button at the bottom of the left sidebar. The panel shows the current conversation. Use + New chat to start fresh, or the trash icon to delete the current chat. To use Amed, a staff member needs theme editing permission; owners always have it.
Free messages, limits, and billing
- Free quota: every store gets 10 free AI messages per day. Only the messages you send count, not Amed's replies.
- Reset: the quota resets at midnight in your store's timezone.
- After the free quota: each extra message is billed to your store wallet. When the free messages run out you are asked to add at least $1.00 to your wallet to continue.
- Message length: each request can be up to 1000 characters. Longer requests are rejected, so split a big ask into a few clear messages.
What Amed can do
Edit sections and blocks on the current page
Amed can add, remove, reorder, and modify sections and blocks on the page you are currently viewing. For example: "Add a hero section with a dark overlay and a Shop Now button", "Move the newsletter section above the footer", or "Remove the announcement bar". Amed only edits the current page. To work on another page, switch to it first using the Pages tab.
Change global colors, fonts, and page width
Amed can update your global color schemes, font selections, and page width. For example: "Switch the store to a dark mode palette", "Change the heading font to Playfair Display", or "Set the page width to 1100 px". When you ask for a color change, Amed reads the real colors in your current schemes so it edits the right one instead of guessing.
Write and translate store content
Amed fills sections with realistic copy in your market's language by default. You can request a different language for one request: "Fill the maintenance page in Arabic" writes Arabic content while Amed still replies to you in the language you typed. This does not permanently change your market's content language.
Use images as design references
Attach up to 4 images (WebP, JPEG, PNG, or GIF, each up to 1 MB) to your message. Amed treats them as design references and reproduces what fits the available settings: color palette, typography feel, layout rhythm, button shapes, and section composition. If an image is unrelated or too blurry to use, Amed asks for a clearer reference instead of guessing.
Run builder actions
Beyond editing, Amed can run a handful of builder actions for you, such as save and publish, undo and redo, applying a section to every page, exporting or cloning a market, and toggling Inspector mode. See Running actions with the AI assistant for the full list and exactly how to phrase each one.
What Amed cannot do
- Edit other pages from the current page: Amed only edits the page open in the builder, so switch to the target page first. Applying the header, footer, or announcement bar to all pages is the one exception.
- Manage products, orders, customers, domains, or payments: those live in their own admin sections, not the builder.
- Import a market backup file: importing needs you to pick a file from your device, so Amed explains how to do it in the builder instead.
- Upload images, logos, or favicons: uploads require the file picker in the relevant block or in Branding settings. Amed points you to the right place.
- Use settings the builder does not have: Amed works entirely within the available storefront settings. If you ask for something unsupported, it tells you and suggests alternatives.
Language behavior
Amed always replies in the language of your most recent message, not the language of earlier messages and not your market's language. Write in French and Amed answers in French. Switch to Arabic mid-conversation and Amed switches too. Store content (the text it writes into sections) uses your market's configured language by default, unless you ask for another language in that request.
Conversation history
Amed keeps the context of the last 10 messages in a conversation, so you can make follow-up edits without re-explaining. "Make the hero taller" followed by "Now add a button that says Shop Now" places the button in the hero you just edited. Start a new chat when you want a clean slate without earlier edits influencing Amed.
Tips for better results
- Name the section you mean: "Change the hero background to dark blue" beats "change the background".
- For a full redesign, describe the aesthetic goal: "Redesign the home page with a minimalist black-and-white palette, serif headings, and generous whitespace."
- Combine an edit and an action in one message: "Add a testimonials text section before the footer and save."
- If Amed makes a change you did not want, ask it to undo or click the Undo button in the top bar. Both work the same way.