Variants let you sell several versions of one physical product, for example a T-shirt in three sizes and two colors. Each combination can have its own price, stock, and details. Digital products have no variants.
Where to find variants
Open a physical product from Products, or add a new one. The variant builder is in the Product information tab, below the price fields. Click Add new variant to start. As soon as you add a variant group with an option, the price and stock fields move from the main form to each combination.
Variant groups
A group is one kind of choice: Size, Color, Material. You can add up to 3 groups with Add another variant. For each group:
- Variant name: required, for example "Size". Two groups cannot have the same name.
- Type: pick one of the three icons:
- Text: options show as buttons with text (S, M, L).
- Color: options show as color circles. Pick a color for each option.
- Image: options show as small pictures. Pick an image from your media library for each option.
- Show as a dropdown list: the list icon next to the type icons. Turn it on to show the options in one dropdown field instead of buttons, each with its color circle or picture beside its name. This keeps a long list, like car models, from pushing the order form down. It also applies to bundle rows and the upsell popup. It is not shown when Offers is on.
Drag a group or an option by its handle to change the order customers see.
Variant options
Under each group, type an option in Variant value (for example "M"). You can add up to 50 options per group. Two options in the same group cannot have the same value.
Storeep creates every combination for you. 3 sizes and 2 colors make 6 combinations.
Variants positioning
Choose Top or Bottom to show the variant choices above or below the order form fields. When Offers is on, this row is called Offers positioning.
Settings for each combination
Click a combination to open its fields:
- Default: this combination is selected when the page opens. If it is out of stock, the first combination in stock is selected instead.
- Price (required) and Discounted price (lower than the price).
- Apply these prices to all variants: copies this price and discounted price to every combination. Handy when all sizes cost the same.
- Available quantity: empty means unlimited, 0 means out of stock.
- Minimum quantity to alert: the low-stock warning level. See inventory and stock alerts.
- Sku, Barcode, and Weight.
- Offer quantity: how many units this option contains, for packs like "Buy 2" or "Buy 3". Leave it empty for a normal option. See How do I sell packs and quantity offers?
With only one variant group, you also see an Offers switch, which shows the options as offer cards with savings. It is explained in the same quantity offers article.
Prices in other markets
The prices you type are in your store currency. Every market converts them with the exchange rate. To set a different price for one combination in one country, see How do I set custom prices per country and per variant?
Things to watch out for
- A color option needs a color, and an image option needs an image, or the save fails.
- If you remove a group or an option after saving, the combinations change. Check the prices and stock of every combination again before you save.
- An out of stock combination stays visible on the product page, but customers cannot order it.