How do I add Google Tag Manager (GTM) and Google Analytics 4 to my store?

What the app does

The Google Tag Manager app loads your Tag Manager container on every page of your store. After that, you add and change your tags inside Google Tag Manager, with no more changes in Storeep. This is the way to add Google Analytics 4 (GA4), extra ad tags, chat widgets, or other scripts to your store.

Installing the app

1. Open Apps, find Google Tag Manager, and click Install.
2. The app opens on its Tags screen. Click Add new tag.

You need the Apps permission to install or manage apps. See How do I add staff members and set their permissions?

Adding a container

• Activate: on by default. When on, the container loads on your store. When off, it is saved but does nothing.
• Tag name: a label for you only.
• Google tag ID: your container ID, which starts with GTM- (for example GTM-ABC1234). Find it at the top of your workspace in Google Tag Manager.

Click Add. An active container starts loading on your store right away.

Adding Google Analytics 4

1. In Google Analytics, copy your Measurement ID (it starts with G-).
2. In Google Tag Manager, create a new tag of type Google tag, paste the Measurement ID, and set the trigger to All Pages.
3. Click Submit and Publish in Tag Manager.

Tags only run after you publish the container in Google Tag Manager.

Managing containers

You can add more than one container. Each active one loads on its own. The Tags list shows Tag name (with the date it was added), Tag ID, and Status (Activated or Deactivated). Click a row to open Edit tag, where you can rename it, change the ID, or switch it off. To remove containers, select them and use Delete tags.

Common problems

• "The tag ID you have entered is incorrect": the ID must start with GTM. A GA4 ID (G-) or a Google Ads ID (AW-) does not go here.
• "The tag ID you have entered already exists": this container is already added.
• A tag does not fire: check the container is Activated and that you published your changes in Tag Manager.
• Sales counted twice: if you use Storeep's pixel apps (Facebook, TikTok, Snapchat, X, Pinterest, Google Ads conversions), do not load the same pixels again in Tag Manager.
• Visitors that Storeep's Shield blocks do not load your tags. This is on purpose.
• To verify your site with Google Search Console, use Domain Verifier instead of a tag.