What Google Tag Manager does
The Google Tag Manager app injects your GTM container script into every page of your store. Once the container loads, you manage all tags, including analytics, pixels, conversion tracking, chat widgets, and more, entirely from the GTM interface, without making any further changes in Storeep.
Installing Google Tag Manager
- Go to Apps in the left-hand menu.
- Find Google Tag Manager and click Install. Confirm the prompt.
- After installation, click Add new tag.
Adding a GTM container
Fill in the following fields:
- Activate: when on, your GTM container script loads on every store page.
- Tag name: a label for your reference. Not sent to Google.
- Google tag ID: your GTM container ID. Format:
GTM-00000000. Find this in Google Tag Manager under Admin → Container Settings.
Click Add to save the entry. The container script will start loading on your store pages immediately.
Managing multiple containers
You can add more than one GTM container. Each entry appears in the tags table with its tag name, container ID, and activation status. Click any row to edit or toggle the container on or off.
What you can deploy through GTM
Once your GTM container is active, you can push any tags you need from the GTM interface: Google Analytics 4, additional ad platform pixels, remarketing tags, heatmap scripts, live-chat widgets, A/B testing tools, and anything else GTM supports. Storeep does not need to be involved for each of those additions.
Pitfalls to check
- Make sure you publish your GTM container in Google Tag Manager after adding new tags. An unpublished container will not fire the tags you configured.
- If you are also using Storeep's native pixel apps (Facebook, TikTok, etc.), do not duplicate those same pixels inside GTM as well, or you will fire every event twice and skew your reporting.