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How do I record visitor sessions and heatmaps with Microsoft Clarity or Contentsquare (Hotjar)?

What session recordings (replays) and heatmaps are, how the Microsoft Clarity and Contentsquare (formerly Hotjar) apps record your store, how to choose between them, and links to the setup guide for each.

2 min read

What is session recording?

Session recordings (also called replays) let you watch how real visitors move, click, and scroll on your store, like a video. Heatmaps show where most visitors click and how far down a page they scroll. Together they help you find what confuses shoppers, for example a button nobody sees or a checkout field that makes people leave.

Storeep has two apps for this: Microsoft Clarity and Contentsquare (the company behind Hotjar). Each app adds the provider's tracking script to your store. You watch the recordings and heatmaps in Clarity or Contentsquare, not in Storeep.

Clarity or Contentsquare?

You can use one or both at the same time.

Rules both apps follow

  • One ID for the whole store. The same script runs in every market, domain, and language.
  • Activate is the on and off switch. Turn it off and click Save to stop recording. Your ID stays saved for later.
  • Only new visits are recorded. Recording starts with the visits after you activate the app.
  • Blocked pages are recorded too. Visitors who see your access denied page are still recorded, so you can see what blocked traffic tried to do.
  • Bots are skipped. Visitors Storeep flags as bots are not recorded, so they do not use up your recording quota.
  • How many sessions you can record and how long they are kept depends on your Clarity or Contentsquare plan, not on Storeep.

Other tracking tools

Session recording tools do not track ad sales. To measure your ads, see How do browser pixels work in Storeep? For Google Analytics 4, see Google Tag Manager.

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